{"id":1193451,"date":"2026-07-04T08:38:53","date_gmt":"2026-07-04T07:38:53","guid":{"rendered":"https:\/\/m-x.eu\/?p=1193451"},"modified":"2026-06-17T11:02:00","modified_gmt":"2026-06-17T10:02:00","slug":"mx-is-coming-to-tiktok","status":"publish","type":"post","link":"https:\/\/m-x.eu\/en\/mx-is-coming-to-tiktok\/","title":{"rendered":"MX is coming to TikTok!"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<p>Against a backdrop of changing digital habits and a shift in customer demographics, MX wishes to utilise the TikTok platform as <strong>a new channel for communication<\/strong> and<strong> brand promotion.<\/strong><\/p>\n\n\n\n<p>The aim of launching on this platform is clear: <strong>to modernise MX\u2019s image, boost its brand awareness and reach a younger audience<\/strong>, which is already heavily engaged with short-form video content.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.tiktok.com\/@mxmailleux\" target=\"_blank\" rel=\"noopener\">Discover TikTok MX<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-style-default has-gigantic-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:24%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lancement Tiktok\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/KPNO-06DTW8?rel=0&#038;modestbranding=1&#038;showinfo=0&#038;rel=0&#038;controls=1&#038;autoplay=0&#038;enablejsapi=1&#038;allowfullscreen=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A new channel for the MX brand<\/h2>\n\n\n\n<p>TikTok is no longer just an entertainment platform. It is also a space where brands can showcase their authentic side, their products and their behind-the-scenes moments in a more direct way.<\/p>\n\n\n\n<p>For MX, this launch represents a significant opportunity. Loaders, tools and agricultural equipment lend themselves naturally to short videos. A machine in action, a field demonstration or a montage can be understood in a matter of seconds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A New Way to Talk About the Field<\/h2>\n\n\n\n<p>MX wants to use TikTok to showcase its world in a different light. The account will highlight the products in <strong>real-life situations<\/strong>, as well as the teams, dealers, users and key moments for the brand.<\/p>\n\n\n\n<p>The idea is simple: to offer content that is more dynamic, more accessible and more closely linked to everyday farming life. TikTok will enable us to showcase MX\u2019s applications, practical techniques and equipment in a fast-paced, visual format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three types of content on the programme<\/h2>\n\n\n\n<p>The editorial approach for the MX TikTok account will be based on three main areas :<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Field<\/h3>\n\n\n\n<p>Field videos will showcase MX loaders, implements and machinery in action.<strong> Demonstrations, handling, assembly, product trials and work sequences will highlight the robustness, precision and versatility of MX equipment.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SMA MX Agri FR\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/YKWvUYp98Fw?rel=0&#038;modestbranding=1&#038;showinfo=0&#038;rel=0&#038;controls=1&#038;autoplay=0&#038;enablejsapi=1&#038;allowfullscreen=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">People<\/h3>\n\n\n\n<p>Content focusing on people will raise <strong>the profile of MX teams, after-sales service staff, fitters, dealers and users<\/strong>. These formats will help to strengthen our connection with the farming community.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"INTERVIEW GAEC LA BROSSE\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/vSy8MsHo5bQ?rel=0&#038;modestbranding=1&#038;showinfo=0&#038;rel=0&#038;controls=1&#038;autoplay=0&#038;enablejsapi=1&#038;allowfullscreen=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Entertainment<\/h3>\n\n\n\n<p>TikTok will also enable us to offer more <strong>dynamic content<\/strong>. Behind-the-scenes footage, before\/after clips and trends tailored to the farming world will complement the product and field videos.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Backstage Tournage UF1\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/0-PylS2JKbU?rel=0&#038;modestbranding=1&#038;showinfo=0&#038;rel=0&#038;controls=1&#038;autoplay=0&#038;enablejsapi=1&#038;allowfullscreen=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Head over to @MXMAILLEUX<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>The launch of MX\u2019s TikTok account is scheduled for <strong>5 July at 7.30 pm<\/strong> on <strong>@MXMAILLEUX.<\/strong><\/p>\n\n\n\n<p>With TikTok, MX is opening a new chapter in its digital communications \u2013 one that is more visual, more direct and closer to the action.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.tiktok.com\/@mxmailleux\" target=\"_blank\" rel=\"noopener\">Follow MX on TikTok<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Against a backdrop of changing digital habits and a shift in customer demographics, MX wishes to utilise the TikTok platform as a new channel for communication and brand promotion. The aim of launching on this platform is clear: to modernise MX\u2019s image, boost its brand awareness and reach a younger audience, which is already heavily&hellip; <a class=\"more-link\" href=\"https:\/\/m-x.eu\/en\/mx-is-coming-to-tiktok\/\">Continue reading <span class=\"screen-reader-text\">MX is coming to TikTok!<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":1201063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2049],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MX is coming to TikTok!<\/title>\n<meta name=\"description\" content=\"MX is coming to TikTok to share authentic, down-to-earth and dynamic content about its agricultural loaders!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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