MX is coming to TikTok!
Against a backdrop of changing digital habits and a shift in customer demographics, MX wishes to utilise the TikTok platform as a new channel for communication and brand promotion.
The aim of launching on this platform is clear: to modernise MX’s image, boost its brand awareness and reach a younger audience, which is already heavily engaged with short-form video content.
A new channel for the MX brand
TikTok is no longer just an entertainment platform. It is also a space where brands can showcase their authentic side, their products and their behind-the-scenes moments in a more direct way.
For MX, this launch represents a significant opportunity. Loaders, tools and agricultural equipment lend themselves naturally to short videos. A machine in action, a field demonstration or a montage can be understood in a matter of seconds.
A New Way to Talk About the Field
MX wants to use TikTok to showcase its world in a different light. The account will highlight the products in real-life situations, as well as the teams, dealers, users and key moments for the brand.
The idea is simple: to offer content that is more dynamic, more accessible and more closely linked to everyday farming life. TikTok will enable us to showcase MX’s applications, practical techniques and equipment in a fast-paced, visual format.
Three types of content on the programme
The editorial approach for the MX TikTok account will be based on three main areas :
Field
Field videos will showcase MX loaders, implements and machinery in action. Demonstrations, handling, assembly, product trials and work sequences will highlight the robustness, precision and versatility of MX equipment.
People
Content focusing on people will raise the profile of MX teams, after-sales service staff, fitters, dealers and users. These formats will help to strengthen our connection with the farming community.
Entertainment
TikTok will also enable us to offer more dynamic content. Behind-the-scenes footage, before/after clips and trends tailored to the farming world will complement the product and field videos.
Head over to @MXMAILLEUX
The launch of MX’s TikTok account is scheduled for 5 July at 7.30 pm on @MXMAILLEUX.
With TikTok, MX is opening a new chapter in its digital communications – one that is more visual, more direct and closer to the action.