AGRITECHNICA 2025: MX on the international stage
From 9 to 15 November, AGRITECHNICA in Hanover once again confirmed its reputation: to be the world’s largest agricultural machinery event. For MX, this 2025 edition was an opportunity to meet our customers and partners from all over Europe, present our latest innovations and, above all, share our vision: performance for sustainability.
An edition focused on useful technology
Our teams welcomed hundreds of visitors, dealers, end users and journalists on a stand that reflected the brand’s design, clarity and openness. The exchanges were numerous, rich and often passionate!
Everyone has been able to discover or rediscover MX expertise through concrete solutions to simplify users’ everyday lives, improve comfort of use and reduce maintenance time.
A stand where you really understand the user logic behind every innovation
German visitor
What stands out is the quality of the finish and the consistency between the products
Spanish dealer
Our new arrivals are available!
Presented for the first time at the Sommet de l’Élevage, this time the new MX products were actually launched on the market at AGRITECHNICA. This includes all:
The C400 Series range
Designed for specialist or low horsepower tractors, this series combines manoeuvrability, visibility and comfort without compromising on robustness.
The AUTO GREASE system
Automatic centralised greasing for the TX range, ensuring less maintenance, more uptime. This is appreciated by users who are focused on productivity and reliability.
The OPG kit
A simple to install driver protection solution, suitable for a wide range of tractors. Safety and peace of mind in everyday life – a top priority for our customers.
Constructive exchanges and great international visibility
Visitors to the MX stand were strong throughout the week, with a great deal of footfall on the working days. Our teams have received a lot of feedback from the field, including new accessories and the connectivity of future implements. This direct listening from users already fuels our thoughts for future product developments.
That’s also why we come here: to listen, understand and co-build with those who use our solutions
Gaelle RUBINO, MX Customer Marketing Manager
AGRITECHNICA 2025 will remain a major event for MX: great meetings with our customers and partners, concrete innovations now available, and a collective pride in representing French know-how internationally.
A big thank you to everyone who came to meet us in Hanover, to our partner dealers, and to our teams who were committed to making this event a success in front of, during and after the show.
Relive AGRITECHNICA 2025 in images on our social networks and on m-x.eu.