The EMIL FREY group visiting the French MX production factory
At M-extend, a leader in handling equipment, we believe in the power of meetings to drive innovation and expertise. On February 25th, we had the pleasure of welcoming the teams from Emil Frey (a group specializing in automobile and agricultural machinery distribution), an enriching moment full of discoveries, exchanges, and demonstrations.
The objective: to introduce the Acigné (35) production plant, where MX tractor loaders are manufactured, present the latest market innovations, and share moments of exchange in a friendly atmosphere.
Emil Frey & MX: A Look Back at the Day’s Highlights
- Presentations and demonstrations to better understand and master MX products. Featuring the latest innovations: the T400evo Loader / Silage Bucket with Conveyor for distributing grass to livestock / MULTIMASS XS Counterweights / U500 Loader.
- An immersion into the heart of the historic MX site, with a tour of our factories and industrial manufacturing processes, as well as live product demonstrations!
- Moments of camaraderie, fostering exchanges and strengthening bonds between teams.
EMIL FREY Dealers Share Their Experience…
The event generated great enthusiasm among participants from dealerships: Bretagri, Gabillet, Mac, Terinov.
Here are some testimonials collected during the day:
- Damien Olivrie – Sales Representative at Bretagri (based in Saint-Gilles, Western Ille-et-Vilaine)
- Pierre Allain – Sales Representative at Mac (Western region based in Ablain to Saint-Nicolas-de-Redon and Nantes)
- Alexis Talmont – Sales Representative at Gabillet (Brittany, departments 56 and 44)
- Pierre Alusse – Sales Representative at Terrinov (Department 49)
- Laurent Clouet – Sales Administration at Mac (Lion d’Angers and Bauget Anjou branches, 49)
The strengths of MX according to dealers
MX is unanimously recognized for its local manufacturing, proximity to dealers, and product versatility.
💬 “Manufacturing in Brittany, proximity, visibility, and history make the brand strong.” – Damien Olivrie, Bretagri
💬 “The proximity of the Acigné factory, full liner on weights and loaders. Ease of adapting products to customers’ needs.” – Alexis Talmont, Gabillet
💬 “Geographically close to our branches and dealerships, with a wide range of products.” – Laurent Clouet, Mac
💬 “A well-known and recognized family business, with a very open and broad range to offer our customers today.” – Pierre Alusse, Terrinov
Dealers’ favorite products
🔥 Multifunction clamp: “The V40 allows for options due to its versatility, maneuverability, and ease of hitching and unhitching.” – Pierre Alusse
🔥 Easy plug: “On the T400evo for decompression, which meets the expectations of customers still using PUSH POOL hitching.” – Pierre Allain, Mac
🔥 The U Series: “For a clientele with specific needs, a renewal in terms of look and innovation for the brand. An innovation in design and functionality, ideal for clients with specific requirements.” – Damien Olivrie
🔥 The T400evo loader: “A versatile loader that fits all chassis. And the evolution of the graphite grey color!” – Alexis Talmont
These positive feedbacks show the success of this meeting and the interest in the MX product range.
This day, focused on sharing and collaboration, was a great success. We warmly thank the Emil Frey teams for their dedication and curiosity throughout the day. These encounters are essential to continue innovating and responding together to tomorrow’s challenges.
