MX: A key player in agricultural handling on the Italian market

Expertise Driving Agricultural Innovation

Since its founding in 1951, MX has established itself as a European leader in the design and manufacturing of handling equipment for agriculture, landscaping, and viticulture. Known for its durable front loaders, versatile handling tools, and efficient control systems, MX is committed to delivering reliable and sustainable solutions that directly enhance the performance and profitability of farms while simplifying handling tasks.

In the Italian market, the company plays a strategic role. In regions where agricultural diversity thrives, from the Po Valley plains to the rolling vineyards of Tuscany, MX equipment provides solutions tailored to the specific needs of farmers. This strong connection to the field is reinforced through the daily work of Attilio ERRARIO and Salvatore RESTUCCIA, the brand’s two sales representatives in the area.

A Key Event: EIMA 2024

As part of its European reach, MX once again participated in the EIMA International Exhibition, a flagship event for the agricultural machinery industry. This year’s 2024 edition attracted nearly 350,000 professional visitors from over 150 countries, making it an essential showcase for sector innovation.

From left to right: Salvatorre Restuccia, Patrice Salem, Attilio Errario, Guillaume Huguet, Mylène Boucher, and Gaëlle Rubino. The MX sales team dedicated to Italy

Visitors discovered a diverse selection of MX equipment on display, including a model from the F300 series front loaders, specially designed for terrace vineyards, a key segment in the Italian market.

Above all, the brand’s latest innovations were prominently showcased:

Participation in EIMA was also a fantastic opportunity for MX teams to meet with partners, customers, and product users, as well as exchange with passionate farmers whose feedback continually enriches our approach to innovation.

Perspectives for the Italian Market

Italy is currently a growing market, where market shares are steadily increasing thanks to a network of local distributors and a range tailored to the specific needs of farmers.

Buoyed by the enthusiastic feedback received during EIMA, MX looks to the future with ambition, reaffirming its commitment to modern and efficient agriculture. With passionate teams both upstream and in the field, and a vision focused on the future, MX is ready to meet the challenges of an ever-evolving Italian market.