MX: A French Success Story Conquering Spain

The history of MX began in France in 1951. Since then, it has continued in France and beyond its borders.

Focus on MX’s presence in the Spanish market

Spain is the second-largest agricultural country in Europe after France, with nearly 500,000 km² of farmland. Spain has 2.6 million farms, compared to 520,000 in France. Therefore, MX must be present in this market, bringing its expertise and know-how to meet the many handling needs expressed by farmers.

It was in the 1980s that the first front loader was marketed in the Iberian Peninsula. At that time, customs duties were extremely high, making our commercial approach nearly impossible. The only way to break the price barrier and promote the quality of our products was to participate in one of the first editions of FIMA—a strategy that paid off.

One of the first trade fairs MX participated in Spain, showcasing products of the time.
In 1990, the first MACH system was awarded the Gold Medal by the President of FIMA. This distinction, granted to this brand-new patented product, played a key role in the brand’s development and its growing reputation in Spain. 

A structured commercial organization

Today, three sales representatives cover the territory and are in direct and constant contact with over 150 sales points. MX offers a local service and can respond quickly and efficiently to the requests of industry professionals.

Manel Roda, Alberto Lopez & Miguel Dorado, our team of MX experts in Spain

A complete product range adapted to the Spanish market

At the top of the sales list in Spain is our T series of front loaders. They are mainly used by farmers and livestock breeders for all their daily tasks.

Additionally, MX distributes its V series loaders in Spain, specially designed for harvesting olives, almonds, or pistachios—crops that are widely cultivated in the country.

A regular presence at trade fairs

Over the years, MX has participated in several Spanish trade fairs such as Agraria (Valladolid), Expoliva (Jaén), and Fira de Mollerussa (Lleida), as well as FIMA (Zaragoza), the biennial international exhibition of agricultural machinery and technology.

The latest edition, held in February 2024, allowed the brand to present its new range of loaders to the Spanish market; the U500 series.

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MX’s presence in the Spanish market is the result of a long-term commitment. With a strong commercial organization, an adapted product range, and regular participation in industry trade fairs, the brand effectively meets Spanish farmers’ handling needs, demonstrating its expertise and continuous dedication.