A Year of U500 Loaders: MX Innovation at the Service of Farmers
In October 2023, MX reached a major milestone with the launch of its U500 range. This innovation, made up of 16 versatile models, quickly won over the agricultural world.
Equipped or not with parallelograms, these loaders generated excitement among farmers due to their ergonomic design, enhanced visibility, and a wide range of new options such as the decompression of the Easy-plug 3rd function or work lights, offering unprecedented ease of use and efficiency in the field.
Remember: a limited U500 GOLD series for a memorable launch !
To celebrate this ambitious launch, MX, part of the M-Extend group, took a unique approach by unveiling a limited edition of 130 U500 loaders with exclusive GOLD styling. This special edition made its debut at the Livestock Summit in Clermont-Ferrand, France, where the loaders were proudly displayed on a rotating podium, captivating the attention of visitors and the media.
We wanted to create a unique experience for our customers and give some the chance to own a one-of-a-kind piece from the U500 series
Gaëlle RUBINO, Marketing and Customer Communication Manager
A Contest for an Exceptional Loader
To directly involve farmers in this adventure, MX organized a contest. This contest allowed thousands of participants to explore the U500 loader and hope to win one of the exclusive models.
Last December, the first model of the series was awarded to a lucky Polish farmer, who is now the proud owner of the very first U500 in the GOLD edition.
A Series that Fits Farmers
The delivery of the 130th and final model of this limited edition took place in Nantes, France, on March 21, marking the end of an exceptional journey. Today, these exclusive loaders are in the hands of European farmers, ready to fulfill their mission: making daily handling tasks easier.
But the story of the U500 GOLD doesn’t stop there. On the farms that use them, these loaders will continue to prove their versatility.
With the U500 range of front loaders, MX once again demonstrated its commitment to providing innovative solutions for farmers. Equipped with the latest technology, these loaders have become essential tools on farms worldwide. Through this limited GOLD edition, the brand brought a touch of originality to an already high-performing product, further strengthening its connection with users.
The adventure continues for the U500 range, and we are excited to share even more stories and innovations with you.
